Because we believe the world we live in can be much safer, more fair, prosperous and pleasant if every person, organization or institution would share their ability to create some value in benefit to the community.
Because we know it is possible to create an engaged community by encouraging social conscience within the organization, among employees, executives, shaeholders, clients, etc.
Because the States, in spite of its immensity, are too small to take care of everything and it is past time for each individual and organization to assume their social responsability and add value to the community.
Because we understand that personal efforts will add up, multiplying the results for public welfare.
Because we believe the responsibility belongs to everyone of us.
Because we know we can make a difference.